PRESS RELEASE: FEBRUARY 2022
Multi-Faceted Expansion of WildTrax
WildTrax Scotland are very proud to announce that as part of our growth plans and strategy to become Scotland’s number one adventure self-drive 4×4 hire company, we have acquired our direct and largest competitor, Highland Defenders.
In addition to the acquisition of Highland Defenders, WildTrax is now managing Highland Overland on behalf of its owners. Highland Overland is a similar business offering several Nissan Navaras with rooftop tents.
The purchase of Highland Defenders and management of Highland Overland brings a whole new opportunity for WildTrax which will propel our entire operation into another realm, so much so that as we move into multi-faceted ventures, it felt right to amend the business name solely from WildTrax to one that encompasses all of our business undertakings.
Introducing the all-new WildTrax, welcome to Emerge Scotland.
Emerge Scotland will sit as a parent company to brands such as WildTrax, Highland Defenders and be the fuel that is powering Highland Overland.
